BCW Group

Making Real Estate More Profitable for Over 20 Years

Founded by author and award-winning producer Martha Webb, BCW Group is dedicated to providing real estate professionals with innovative tools to promote sales, increase productivity and build long-term customer relationships. Our mission is to provide real estate professionals with quality classroom and online education that enables them to deliver exceptional, value-added service to their clients and customers.

The company's flagship product, the Dress Your House for Success video program, was launched in 1988 and immediately gained widespread recognition by the real estate community as a "must have" standard for real estate success. Since its initial launch, Dress Your House for Success has been continually updated and is now in its fourth edition. What's more, it remains the industry's number one selling staging video.

Based on the unprecedented success of Dress Your House for Success, BCW Group produced two additional videos. Price Your House for Success and Finding Home give real estate professionals the tools they need to successfully educate their buyers and sellers on critical real estate concepts.

In addition BCW Group also developed the highly-acclaimed "Certified Home Marketing Specialist" course in 2002. Hailed by agents nationwide as one of the best real estate courses available, this instructional course teaches real estate agents up-to-the-minute techniques to successfully manage the staging process for any house in any market, as well as vital communication techniques for positive customer relations. Not only do participating agents receive certification, the course is approved in many states for continuing education credit.

Martha Webb continues to actively lead BCW Group and she consistently reaches out to the real estate community by speaking to thousands of agents each year at sales rallies, national conventions and company-hosted events.

Working alongside Martha is Marketing Director Paula Landis, who has dedicated herself to excellence in customer service since 1996. Regarded throughout the industry as an expert in high-quality customer service, Paula manages the Certified Home Marketing Specialist course and maintains integral customer relations.

portrait of Martha Webb
Martha Webb, Author and Producer

A pioneer in the development of real estate staging, Martha is dedicated to helping make real estate more profitable. Her Dress Your House for Success video and book set the standard for staging. The Certified Home Marketing Specialist Course combines Martha's staging and marketing expertise to help real estate professionals strategically position properties in the market.