The CHMS Program

Real Estate Lifestyle Marketing and Staging

“Approximately three hours invested… and the property sold in 4 days for a great price in a declining market.”

Introduced in 2001, Martha Webb's Certified Home Marketing Specialist (CHMS) course is heralded across the country as one of the best real estate courses available! Now, the same great content as her live course is available in a convenient, multimedia format online.

Earn your CHMS designation online at DigitalChalk or bring a live class to your company, board or association. The live class is approved for continuing education credits in many states."

Developed to enhance your marketing skills, CHMS combines Martha’s real estate staging and real estate marketing expertise to help you strategically position properties in any market and any price range.

“Great course! Pertinent information - wonderful for those of us without marketing background. I was surprised by the varied content - much more than simply moving furniture”

Unlike staging seminars, CHMS is designed for real estate professionals rather than individuals desiring to become a stager or start a staging business. CHMS integrates a broad range of topics, giving you a comprehensive knowledge base you can immediately put to work. Some of the topics include:

  • Scripts to address difficult issues - clutter, cleanliness, odors, pets - and turn uncomfortable conversations into better seller relationships
  • Low-cost, high-impact staging techniques
  • Psychology of color and buyer appeal
  • Market Analysis PriceGraph "MAP" - a graphic CMA
  • Selling "house" and "home" - advertising and photo tips that sell!
“…left me feeling a new sense of confidence.”

Make sure your customers get the information they want and need to strategically compete in the market. Enroll in Martha Webb's Certified Home Marketing Specialist course today.
Available Online and Live Delivery